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Content Guidelines

Content Development Timeline

Time from Event

  1. 90 Days Start

    Start working with your Digital Media Accounts Manager to begin the content creation process

  2. 60 Days Share

    Share first-round edits with your Digital Media Accounts Manager for testing and feedback

  3. 30 Days Share

    Share second-round edits with your Digital Media Accounts Manager for testing and feedback

  4. 15 Days Send

    All final, play-ready files are due for final reviewing and testing purposes 15 business days prior to the event arrival date

  5. Move-In View

    View event content during live on-site preview

  6. Event Displayed

    Content will run on displays through contracted days

Content Templates

The following zipped (.zip) templates can be downloaded for immediate use. If you have any questions, please reach out to your Digital Media Accounts Manager at digitalmedia@signatureboston.com.

BCEC

Hynes

Content Approval

All content must comply with the Massachusetts Convention Center Authority Content Creation Guidelines and the MCCA Advertising & Sponsorship Standards. Please review the guidelines to prior to content submission.

Please send files and questions to your Digital Media Accounts Manager at digitalmedia@signatureboston.com.

Download Digital Display Content Standards

Marquee

Select any area to learn more about the media requirements for that location.

  1. Upper Sticks East
    Dimensions
    17'10" W x 44'3" H
    Low Resolution
    346 x 1088 px
    16mm Video Sticks

    Bold, high-contrast graphics and video content are recommended for these vertically oriented sticks spaced approximately 1.5 inches apart. Avoid detailed logos and thin fonts.

  2. Upper Sticks West
    Dimensions
    21'3" W x 44'3" H
    Low Resolution
    412 x 1088 px
    16mm Video Sticks

    Bold, high-contrast graphics and video content are recommended for these vertically oriented sticks spaced approximately 1.5 inches apart. Avoid detailed logos and thin fonts.

  3. The Spine
    Dimensions
    5'3" W x 55'9" H
    Low Resolution
    106 x 1088 px
    16mm Video Sticks

    Bold, high-contrast graphics and video content are recommended for these vertically oriented sticks spaced approximately 1.5 inches apart. Avoid detailed logos and thin fonts.

  4. Lower Screen East
    Dimensions
    24' W x 14'4" H
    Low Resolution
    440 x 264 px
    16mm Static Tiles

    Logos, detailed images, and text content are recommended for these tiles. Each image frame is required to display for a minimum of 10 seconds.

  5. East Bend
    Dimensions
    8'5" W x 14'4" H
    Low Resolution
    154 x 264 px
    16mm Static Tiles

    Logos, detailed images, and text content are recommended for these tiles. Each image frame is required to display for a minimum of 10 seconds.

  6. West Bend
    Dimensions
    6' W x 14'4" H
    Low Resolution
    110 x 264 px
    16mm Static Tiles

    Logos, detailed images, and text content are recommended for these tiles. Each image frame is required to display for a minimum of 10 seconds.

  7. Lower Screen West
    Dimensions
    24' W x 14'4" H
    Low Resolution
    440 x 264 px
    16mm Static Tiles

    Logos, detailed images, and text content are recommended for these tiles. Each image frame is required to display for a minimum of 10 seconds.

  8. 10 Support Columns

    14' diameter x 17'3" from plinth to underside of lower displays.

    16mm Colored LED Lighting Tiles

    One solid color, which compliments the design of the Video Sticks and Static Tiles, is recommended for the high–resolution lighting tiles.

File Specifications

File Type Requirements
Designs All content must be created with the Adobe After Effects or Photoshop templates which will be provided by the Digital Media Accounts Manager along with instructions.
Output Resolution 1920 x 1080 at 72 pixels/inch
Color Space RGB
Motion Files MP4 with H.264 compression only
Static Files JPEG, PNG
Audio Format Audio not supported
Video Length Exactly 15 or 30 seconds (all videos are scheduled in 15-second increments)
Video File Size Less than 200 MB

Video Wall

The Video Wall is a large digital surface with a high-resolution center screen to feature logos, detailed images, and text, plus two side-stick panels for complementary bold, high-contrast motion graphics and videos. Avoid logos, detailed images, and text on the side panels.

Select an area to learn more about the media requirements for that location.

Diagram of the video wall and it's panel locations
  • Region 1 - Center
    Dimensions
    59'3" W x 12'3" H
    Resolution
    1824 x 384 px
    Type
    10mm High-definition LED tiles
  • Region 2 - Left
    Dimensions
    50' W x 12'3" H
    Resolution
    1464 x 384 px
    Type
    16mm low-definition LED sticks
  • Region 3 - right
    Dimensions
    50' W x 12'3" H
    Resolution
    1464 x 384 px
    Type
    16mm low-definition LED sticks

File Specifications

File Type Requirements
Designs All content must be created with the Adobe After Effects or Photoshop templates which will be provided by the Digital Media Accounts Manager along with instructions.
Output Resolution 1920 x 1080 at 72 pixels/inch
Color Space RGB
Motion Files MP4 with H.264 compression only
Audio Format Audio not supported
Video Length 15 or 30 seconds (all videos are scheduled in 15-second increments)
Video File Size Less than 200MB

Digital Signage Network

Title Safe Zone

To prevent any important content from getting cut off around the edge of the displays, content creators should use a “Title Safe Zone”. This boundary starts 10% in from each edge of the frame and ensures that all content within those borders is visible on the displays. All essential text, logos, and titles should be within this inner boundary. We can provide a Title Safe Zone template if needed.

65 in Screen

Conference hall filled with attendees

98 in Screen

Conference hall filled with attendees

File Specifications

File Type Requirements
Output Resolution 65in Screen: 1920 x 1080 at 72 pixels/inch / 98in Screen: 1080 x 1920 at 72 pixels/inch
Color Space RGB
Motion Files MP4 with H.264 compression only
Static Files JPEG (preferred), Microsoft PowerPoint*, PNG
Audio Format The BCEC Digital Signage Network is capable of playing audio, though we recommend content creators do not include it.
Video Length 15 or 30 seconds (all videos are scheduled in 15-second increments)
Video File Size Less than 200 MB

* When creating content in PowerPoint, please make sure the document is an ‘On-screen Show (16:9)’. This setting is listed under ‘Page Setup’. The slides will be converted to JPEGs and played as static images. All transitions and animations added in PowerPoint will be lost.

Download the MCCA Digital Display Guidelines.

File Delivery

Please deliver all play-ready content to your Digital Media Accounts Manager via SharePoint or similar file-sharing service.

Submission Deadline

All play-ready content must be submitted to the Digital Media Accounts Manager at least 15 days before the event or advertisement begins. This allows time for testing, approval, and scheduling.

Wireless Network

This is an example of what notification users will see when signing onto the wireless network. You can use CSS (Cascading Style Sheets) to customize these panels to match your event branding. Please note that no external links are allowed in the HTML.

  • Header

    .header (Color)
    .facilityTxt (Font Color)
    .sponsorshipTxt (Font Color)

  • Sponsor

    .Sponsor-Logo img (Logo)
    .Sponsor-Logo (Background Color)
    .logoCenterBackground (Center Background Color)

  • Body

    #content (Background Color)
    Body (Background Color)
    .button (Button Color)

Diagram of the wireless network notification users will see

Submitting Your Files

SSID

An SSID is the public name of a wireless network. You will need to provide an SSID for your wireless network. Your SSID name should be a maximum of 14 characters for optimal readability, e.g. MyShow2024.

A password/pre-shared key can be applied to the SSID if you choose. If you do apply a password, users will be prompted for the password as soon as they click on the SSID. This would happen before they are connected to the wireless network. Your password must be a minimum of 8 characters.

URL Re-Direct

A URL redirect is the URL you would like your attendees forwarded to after they have accepted the wireless network terms and conditions. Example: www.MyShow2024.com

File Delivery

Content may be submitted as a ZIP file via email or public folder, ex. OneDrive. All supporting HTML, CSS, and font files should be included. All visual assets should be in PNG or JPEG format.

Submission Deadline

All content must be submitted to our Wireless Network Sponsorship Team 15 days before the event arrival date. This allows time for testing. Please reference the content submission deadline on your Wireless Network term sheet.

Please send files and questions to our Wireless Network Sponsorship Team at wifisponsorship@signatureboston.com.

Our powerful platform of event marketing opportunities makes it easy to create rich, dynamic experiences for your attendees, exhibitors, and sponsors.

To learn more about sponsorship opportunities at our convention centers,
email sales@SignatureBoston.com