Frequently Asked Questions
Digital Displays
Q: What are the key benefits/ROI of advertising and sponsorship opportunities at the BCEC and Hynes?
We help drive more visibility, engagement, and connections for you and your sponsors. Our impactful advertising and sponsorship opportunities generate a high number of impressions with attendees throughout your event. Each and every opportunity puts your sponsors front and center for branding and/or traffic builder purposes. We will work with you customize these opportunities to maximize investments for you and your sponsors.
Q. How do I secure a digital display and/or a wireless network package?
You will work with our Sponsorship Sales Manager who will help identify the right package for your event.
Q. Can I secure different amounts of time on the digital displays from day to day?
Yes, you can secure a different package for each day to coincide with your event needs.
Q. Can the displays be integrated into my sponsorship offerings? What if I don’t charge sponsors for signage?
If you have exhibitor and/or sponsorship opportunities, we encourage you to incorporate the digital displays into those offerings. There is no revenue share to the MCCA, so the displays can be a lucrative revenue generator.
Q. If I contract a ‘Broadcast 30’ package, how my content will be displayed?
Your show content will run for a total of 30 minutes each hour, from 6:00 am-11:00 pm, on the Marquee, Video Wall, and Digital Signage Network. Your content will be shuffled into a playlist with internal MCCA content for the other 30 minutes of each hour.
Q. Can I run different playlists from day-to-day or different content on different displays?
Yes, you can run different playlists for each day. We can also schedule content to run on different displays.
Q. Does the BCEC and Hynes have design services available?
Our Digital Media Design Team covers content creation needs for the entirety of the process, from design to execution. Should design, storyboarding, or animation be needed, pricing will be determined per project.
Q. What type of design software is needed to create content?
Content for the Marquee and Video Wall is created using specific templates with Adobe After Effects, Animate, Photoshop, or Premiere. For the Digital Signage Network, we accept: JPEG (preferred), PNG, MP4, and Microsoft PowerPoint.
Q. What is the due date for providing play-ready content to the BCEC or Hynes? What if my content is late?
All final play-ready content must be submitted to the Digital Media Accounts Manager at least 15 days before the event begins. Content received after the deadline will incur a 20% late fee of the contracted digital package rate.
Sponsorship & Advertising
Q: How can my event benefit from the advertising and sponsorship opportunities at the BCEC and Hynes?
Every opportunity drives more visibility, engagement, and connections, putting your sponsors front and center for branding and/or traffic building promotions. We pride ourselves in working with you to customize these opportunities to help maximize your investment.
Q: Are sponsorship rates per day or run of show?
All rates are for the run of show.
Q: If show-branding is only being displayed, do these rates apply and will we work with the sponsorship sales manager?
If only show-branding is being displayed, your Event Services Manager will continue to be your primary contact. Rates do not apply if only show-branding is being displayed.
Q: At the BCEC, if all of the exhibit halls are contracted including the lawn on d, does the full building sponsorship rate include the Lawn on D?
Yes, the full building sponsorship package includes The Lawn On D.
Q: Is the full payment due upon signing and returning the sponsorship term sheet?
Yes.
Q: If i add sponsorship signage after the term sheet is signed, is there an additional fee?
If the À la Carte option is contracted and the signed term sheet does not include the additional signage, a rate equal to 2X the published À la Carte rate will be added to the final invoice.
Q: If i don’t have a contracted decorator, who else can produce signs, clings, etc. for my event?
The FedEx Office at the Hynes can create & install large format signs, banners, clings, and other materials on-site, in addition to offering services for print products, pack-and-ship, and parcel management. Orders can be placed on their website.
Q: Do rates include production, installation, or removal?
No. Please consult with your General Service Contractor or FedEx Office for applicable rates.
Q: Can you provide examples of when sponsorship & advertising rates would be applied?
Sponsorship rates apply when…
Signage contains both the show logo and the sponsor’s logo. This includes signage posted outside of the contracted space and/or placed above the Hynes’ directional signage.
Pop-up booths/activations/lounges/charging stations are provided by a sponsor or include a sponsor’s logo.
Sponsorship is featured on non-MCCA owned digital displays.
Sponsorship rates do not apply when…
Signage is used to thank all sponsors.
Food & beverage events are being sponsored.
Lanyards, registrations bags, and give-aways contain a sponsor’s logo.
Wireless Network
Q: Are wireless sponsorship rates per day or run of show?
All rates are for the run of show.
Q: Are attendees required to enter a password in order to access the wireless network?
Passwords are not mandatory.
Q: If I decide to implement a password with the wireless sponsorship package, are there character requirements for the password?
If you do apply a password, users will be prompted for the password as soon as they click on the SSID. Your password must be a minimum of 8 characters. Letters, numbers, and characters can be used.
Q: If I have contracted all of the space in the convention center, and purchased a wireless sponsorship package, will other wi-fi networks still be available?
If you are a full building show, we can hide our Hynes Wireless Network. We cannot restrict other networks from showing up on a device.
Q: Can we omit the splash page from the wireless network sponsorship package?
The splash page can be omitted. Attendees would select the network, key-in the password (if applicable), then they will be directed to the URL of your choice.
Q: Do you broadcast the networks in 2.4ghz and 5ghz?
Yes, at the BCEC, we broadcast in 5Ghz in the exhibit halls, and both 2.4Ghz and 5Ghz in meeting rooms and public spaces throughout building.
Yes, at the Hynes, we broadcast in both 2.4Ghz and 5Ghz in meeting rooms, exhibits halls, and public spaces throughout the building. do you broadcast the networks in 2.4ghz and 5ghz?
Q: If we have 5,500 attendees, can your wireless handle that total?
Our infrastructure boasts over 250 access points throughout the building, allowing more than 15,000 devices to be connected simultaneously.
Q: What is the maximum number of custom SSIDs available at the convention center?
Three.
Our powerful platform of event marketing opportunities makes it easy to create rich, dynamic experiences for your attendees, exhibitors, and sponsors.
To learn more about sponsorship opportunities at our convention centers,
email sales@SignatureBoston.com